ETHOS ATHLETICS PRIVACY POLICY

Last Updated: October 2026

Ethos Athletics (“Ethos,” “we,” “us,” or “our”) respects your privacy and is committed to protecting the personal information of athletes, parents, guardians, customers and website visitors.

This Privacy Policy explains how we collect, use, disclose and protect personal information when you visit our website, register for an Ethos program, communicate with us or otherwise interact with Ethos Athletics.

Information We Collect

Depending on how you interact with Ethos Athletics, we may collect information including:

Parent or guardian name and contact information
Athlete name, age, date or year of birth, and other registration information
Email address, telephone number and mailing address
Sport, position, team, playing experience or other athlete-development information
Program registrations and participation history
Emergency contact information
Health, allergy, injury or other information voluntarily provided where relevant to safe participation
Payment and transaction information
Communications sent to Ethos Athletics
Photos, videos or other media where appropriate consent has been provided
Website usage information, such as device, browser, IP address, cookies and analytics information

We aim to collect only information reasonably necessary to operate our programs, provide our services, communicate with families and athletes, and conduct our business.

How We Use Information

Personal information may be used to:

Process registrations and payments
Administer camps, clinics, training programs and other Ethos services
Communicate schedules, program information, changes and updates
Provide coaching and athlete-development services
Maintain athlete and customer accounts
Respond to questions and customer-service requests
Help protect the health and safety of participants
Improve our programs, website and services
Maintain business and financial records
Send promotional communications where permitted and where appropriate consent has been obtained
Meet legal, regulatory, insurance or safety requirements

We will not use personal information for an unrelated purpose without obtaining additional consent where required.

Information About Minors

Many Ethos Athletics participants are minors.

Where required, personal information concerning a minor should be provided by, or with the knowledge and consent of, the athlete's parent or legal guardian.

Parents and guardians are responsible for ensuring that information provided regarding a minor is accurate and that they have the authority to provide that information.

We take additional care when handling information concerning young athletes and limit its use to legitimate purposes connected with our programs, services, safety and athlete development.

Payments

Payments may be processed through third-party payment providers.

Ethos Athletics does not necessarily receive or store complete payment-card information when transactions are processed by these providers. Payment providers process information according to their own terms and privacy practices.

Service Providers

Ethos Athletics may use trusted third-party service providers to help operate our business, including providers for website hosting, registration, payments, email communications, scheduling, video, analytics and athlete-development services.

Personal information may be shared with these providers only where reasonably necessary for them to provide services on our behalf or where otherwise permitted by law.

Some service providers may process or store information outside New Brunswick or Canada. Where this occurs, information may be subject to the laws of the jurisdiction in which it is processed.

Cookies & Website Analytics

Our website may use cookies and similar technologies to operate the website, understand website traffic, improve the user experience and support analytics or marketing functions.

Visitors may be able to manage certain cookie preferences through their browser or available website settings.

Marketing Communications

Where permitted by law, Ethos Athletics may send information about upcoming programs, camps, clinics, events or other opportunities.

You may unsubscribe from promotional emails using the unsubscribe option included in those communications.

Operational communications relating to a program for which you or your athlete is registered may still be sent where necessary.

Photos & Video

Ethos Athletics may capture photographs or video during certain programs or events.

Where required, appropriate consent will be obtained for the use of identifiable athlete images for promotional, educational or other purposes.

Any separate media consent or release provided during registration will govern those uses.

Protecting Personal Information

Ethos Athletics uses reasonable administrative, technical and physical safeguards appropriate to the sensitivity of the information in our care.

No electronic system can guarantee absolute security, but we take reasonable measures to protect personal information against unauthorized access, loss, misuse, disclosure or modification.

Canadian privacy guidance requires organizations to use safeguards appropriate to the sensitivity of the information they hold. Office of the Privacy Commissioner

Retention of Information

Personal information is retained only for as long as reasonably necessary for the purposes for which it was collected or as required for legal, accounting, insurance or legitimate business purposes.

When information is no longer reasonably required, it may be securely destroyed, deleted or anonymized.

This reflects the federal privacy principle that information should generally be retained only as long as necessary for its identified purposes. Office of the Privacy Commissioner

Accessing or Correcting Your Information

You may contact Ethos Athletics to request access to personal information we hold about you or your child, or to request correction of inaccurate information, subject to applicable legal exceptions.

You may also contact us with questions or concerns regarding our privacy practices.

Changes to This Policy

Ethos Athletics may update this Privacy Policy from time to time as our programs, technology or legal obligations evolve.

The current version will be posted on our website with its most recent update date.